The fabu AztecLady wrote,
Let me go backwards a bit with a personal example. Months ago, browsing through a bookstore, I decided I'd get a sure bet and a new author. There are a ton of authors that I haven't yet tried so how did I pick? Devon Monk's Magic to the Bone had a plug by Patricia Briggs on the front cover. I'm not sure what got me to read that original Briggs book, but it was like literary crack: I had to get another fix. Sometimes the authors' plugs leave you wondering, once you're done, if they've read the same book, but I was willing to take the chance.
An author with ten titles under her belt or more will already have built at
least a small core following which will build up, and prompt sales of the older
titles as the new ones pick speed.
But the newbie author who has one book coming out one year and another the
year after? How does s/he keep her name out there so that, when that second book
hits the shelf, people actually remember that they were waiting for it?
As an aside, I could see the end coming from the earliest pages and knew it was going to piss me off to high hell. But it was a good book, nonetheless. Since you probably don't have that same particular neurosis (seriously, I'm over the top about this certain thing), if you're a genre fan, you should check it out.
There are a bunch of things I knew I'd do if --wait, power of attraction--that I will do when published: send copies to reviewers, do a signing at the local spec. fic. indie bookstore, maybe book a reading at the local library branch, get my friends across the country (oh, and lovely online buddies in OZ, Canada, and the U.K.) to order copies from their local stores, and actively push the blog.
Monk did something I hadn't thought of: she joined better known authors at Deadline Dames. I've seen other writers group together, of course. I catch Ann Aguirre posts over at Something Wicked and occasionally end up reading something good by someone else. When I get around to checking LiveJournal, I watch the Fangs, Fur, & Fey community (and I see as I go to grab the link that Monk is there, too) mostly with an eye on joining when the time comes...
This is how it worked for me: got the book, enjoyed it (even with my reaction to the ending), forgot about it other than thinking that I do need to tell others to enjoy it. Toni Andrews friended me out of the blue.* I followed a link of hers to Deadline Dames, saw that Monk's second book will be out soon, and immediately started itching to get my hands on it. Once there, I realized I've read many of the books (Keri Arthur's Destiny Kills is by my bed waiting to be read and Tempting Evil, already read, is inches away from me as I type) and am familiar with *most* of the names. Now, I'm practically bouncing in my seat to get three books by new-to-me authors, two books by authors I've read but hadn't been thinking about, and the next Monk book.
Of course, not every reader will think like that, but many will. That's a lot of marketing for the price of a shared blog.
*This friending thing is brilliant. I followed an author and a reviewer to Facebook. My earliest activity there was clicking on a 'friend request', thinking, "Who the hell is this?" and following the link to an author whose request I then accepted. I've bought several books from this and greatly expanded by TBR list. Since they're on my flist, every time I catch one of their updates, I think either "I love his/her writing" or "I've gotta remember to get his/her book."